Graphic Design: The New Basics

by Ellen Lupton, Jennifer Cole Phillips

A visual introduction to the formal concepts that drive contemporary graphic design, from scale and rhythm to layers and modular systems.

Princeton Architectural Press · 2015 · 264 pages · ISBN 9781616893323

Topics: Graphic Design, Visual Perception, Typography, Color

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Graphic Design: The New Basics book cover

Why it matters

The book updates formal design education for a world of motion, code, and systems while retaining careful attention to visual fundamentals. Its student work turns each concept into something observable and testable.

Best for

Best for students, self-taught designers, and experienced practitioners who want a structured refresher on visual form.

What you’ll learn

You will practice seeing point, line, plane, scale, hierarchy, texture, color, layers, transparency, and modularity as connected design variables.

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