Mental Models
by Indi Young
A research method for mapping how people think and using those patterns to shape product and service strategy.
Rosenfeld Media · 2008 · 299 pages · ISBN 9781933820064
Topics: Design Research, Systems Thinking, Usability and UX
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Why it matters
Young offers a rigorous way to move from interview data to a durable view of people’s reasoning. The resulting models help teams look beyond feature requests and organize decisions around real cognitive patterns.
Best for
Best for design researchers, strategists, and product teams planning complex domains or long-lived service portfolios.
What you’ll learn
You will learn to frame research around behavior, synthesize interview data into mental spaces, map existing support, and expose gaps or misplaced investment.
