IBM: Graphic Design Guide from 1969 to 1987
by Paul Rand
A facsimile of IBM's internal graphic standards, documenting how a vast identity system became precise, adaptable, and durable.
Empire · 2018 · 288 pages · ISBN 9791095991076
Topics: Brand Identity, Graphic Design, Design History, Typography
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Why it matters
This guide makes a landmark corporate identity tangible at the level of grids, symbols, stationery, and production rules. It complements the collection’s books on Paul Rand with evidence of how his thinking worked across a large organization.
Best for
Best for identity designers, design-system teams, and anyone responsible for translating a visual idea into repeatable standards.
What you’ll learn
You will see how disciplined specifications protect a brand without making it rigid, and how typography, geometry, and production details add up to a coherent whole.
