Swiss Graphic Design: The Origins and Growth of an International Style, 1920–1965
A richly illustrated history of the people, schools, publications, and institutions that formed Swiss graphic design.
Laurence King · 2006 · 272 pages · ISBN 9781856694759
Topics: Design History, Graphic Design, Typography, Brand Identity
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Why it matters
The collection contains several Swiss classics; Hollis supplies the connective history around them. He shows that the international style emerged from networks of teachers, clients, printers, and political conditions rather than a single formula.
Best for
Best for readers who know the visual language of Swiss design and want to understand how, where, and why it developed.
What you’ll learn
You will connect canonical artifacts to the schools, debates, technologies, and commissions that made their influence possible.
